New professorship for Digital Marketing Analytics
The University Council has appointed Professor Andreas U. Lanz as assistant professor of digital marketing analytics in the Faculty of Business and Economics. Three other professors are also promoted.
14 February 2023
On 1 September 2023, Prof. Dr. Andreas U. Lanz will join the Faculty of Business and Economics at the University of Basel on a tenure track as assistant professor of digital marketing analytics. Lanz holds a Ph.D. in Business Administration from the University of Mannheim and for his dissertation he received the 2020 Rigour & Relevance Research Award from the Swiss Academy of Marketing Science and the 2021 Don Lehmann Award from the American Marketing Association. Currently, he is on a tenure-track position at the French business school HEC Paris. For several years, he had also been a visiting researcher at Reichman University in Israel.
His multi-method research projects in the domain of user-generated content networks such as SoundCloud, Instagram and LinkedIn lie primarily in the intersection between marketing, economics, and information systems. They are geared towards understanding the use of social influence for firms and its impact on society.
Lanz focuses particularly on influencers who represent a new type of intermediary in seeding and dissemination processes. His main contribution so far is on the selection of influencers and provides one of the first empirical foundations for the effectiveness of micro influencers – a policy recommendation that questions the current seeding paradigm.
Three promotions
Professor Sonja Amman will be promoted to associate professor with retroactive effect from 1 February 2023. Amman has served as assistant professor of Old Testament in the Faculty of Theology since 2017.
In the Faculty of Science, Professor Pascal Mäser will be promoted to full professor, also effective 1 February 2023. Mäser has served as associate professor of infection biology since 2014 and is employed by the Swiss Tropical and Public Health Institute.
The University Council has also promoted Professor Beat Hintermann to full professor, effective 1 February 2023. Hintermann has served as assistant professor since 2010 and associate professor since 2015 of public economics in the Faculty of Business and Economics.
Three approvals
The University Council has also approved three professorships in the Faculty of Medicine, namely a professorship in anatomy and cellular biology, and two clinical professorships in molecular medicine and neuroimmunology and multiple sclerosis.
